About Beluga Kids

Hey, we are Beluga Kids!

Beluga Kids is a Swiss online family concept store for stylish, high-quality and responsibly made products for babies, children and families.

We carefully curate brands across interior, toys, lifestyle and childrenswear that combine timeless design, exceptional quality and fair production. Many of our labels are exclusive to Switzerland or only available in selected stores.

We believe in long-lasting products, conscious consumption and a modern family lifestyle where aesthetics, functionality and responsibility naturally belong together.

Sustainably & fairly produced

without pollutants

Exclusive collections

Personal customer service

Our team

Beluga Kids was founded by me, Franziska, during motherhood — with the vision of creating a family concept store that reflects exactly these values.

What started as a personal passion project has grown into one of Switzerland’s best-known family concept stores. Today, Beluga Kids is supported by a dedicated team that works with great care, responsibility and attention to detail every day.

Our team also includes people with disabilities who help ensure that every order is carefully processed and packed in our warehouse. Respect, appreciation and kindness are values we consider essential — both within our team and towards our community.

Together, we aim to create a place that accompanies families for years to come — with thoughtfully selected products designed to bring lasting joy.

Our Mission

We not only inspire with the most beautiful children's rooms in the world, but we also create sustainable jobs through the conscious purchase of selected items. Thanks to our profit-oriented donations for girls' education, we enable countless families to break the cycle of poverty and build a better future.

Why Beluga Kids is important

Happy home decor for everyone

We create home decor that brings maximum happiness while protecting our environment. Sustainability is important to us so that you feel good and nature is protected.